![]() ![]() A buying frenzy can lead to impulsive and, in the worst cases, compulsive behaviours. However, the relationship between subjective well-being and buying is dependent on different variables, such as what is being bought, and who is buying. Since consumption is filled with symbolic meaning, buying behaviour goes well beyond the tangible aspects, also incorporating the intangible aspects, thus showing the importance of experiential and green consumption. Despite the predominance of consumerism, anti-consumerism movements have emerged as a counter-culture wave of consumption, bringing more awareness of consumers’ behaviour, offering alternatives for the consumption lifestyle, and encouraging reflection on the benefits and harm of consumerism.Ĭonspicuous consumption is considered a deliberate engagement in the purchase, possession and symbolic and visible use of products and services, with the motivation to communicate a distinct self-image to others (Roy Chaudhuri et al., 2011). However, the measurement of this concept varies according to the facets on which the studies reported in the existing literature have focused. The purpose of this article is to present a systematic review of the scales that assessed conspicuous consumption. The selection of the studies was carried out from several databases, with articles published between 20. The systematic review focused on 36 studies, which describe ten scales used to assess conspicuous consumption. The results revealed that there is no consensus on the dimensions of the construct, and that most scales were developed to measure conspicuous consumption in a specific context. This review should help researchers to select the most appropriate instruments to study this buying behaviour. Previous research found that men conspicuously consume luxury products to attract a mate and to signal their mate value. ![]() ![]() However, these studies have yet neglected to investigate the function of male conspicuous consumption in same-sex competition. Given that intersexual and intrasexual selection are closely related processes, it stands to reason that a further function of male conspicuous consumption could be to impress and deter same-sex rivals. An 2 (intrasexual competition context vs. ![]()
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